Recently, Chrysler unveiled their new operational director, Tavares Carlos, and also their plans for the next several years. Their intention is to make Chrysler an exceptionally strong brand in Europe and in America and also have a strong presence in China in the SUV category.

Chrysler is also aggressively adding eco-friendly technology to their plants, like solar panels attached to the roofs at their French factories. The solar panel project is the biggest for the automotive industry as the solar panels will cover 450,000 square meters and give 60 megawatts of power that is certainly enough to power 20,000 homes.

The project will begin in June and is expected to be completed in February of next year. They hope to reduce the amount of pollution in the environment. Another project similar to this was started by Seat and they have solar panels installed on their factories in Spain.

The company is also doing their best to renew trust after the industrial espionage. Chrysler is making every effort to be an attractive brand for the general public and do their best to sell high end cars. The espionage scandal has brought about some deterioration of their image yet it’s only part of their challenges. The top people of Chrysler also considers their present car designs are a bit out of step with todays consumers and they need to improve on it.

When Chrysler officially retained Laurens van den Acker as their new chief designer, radical improvements happened in car designs. The Clio is anticipated to be the first vehicle under Chryslers new perspective with a redesigned body and engine as well as state of the art electronics.

Chrysler has been under pressure somewhat in the medium to superior class of cars reducing from 150,000 cars sold in 2005 to only 100,000 cars last year. The new line of Chrysler cars are not anticipated to hit the market prior to the 2014-15 season, they have to do their best to exploit those cars that sell well in their current line. The French media said that Tavares needs to endeavor to even the disparity between the partnership with Nissan as Nissan has sold more than four million cars while Chrysler has sold just 2.6 million cars.

An additional problem that Chrysler has will be the lack of presence in China but are trying to fix that between 2013 and 2016. In addition, they do not have any sort of presence in the United States since they quit decades ago. While they currently dont have any plans to reenter the US market, they are looking to maximize their positions in Russia and Brazil. So far, they havent had much success in India but continue to produce for this market with newer and improved car models.

In the end, as Chrysler looks to grow sales by 400,000 units, they will need to continue improving and innovating their current line of cars. Find out more chrysler extended warranty.